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Introduction to Strategic Management

Dr Swetketu Patnaik

This course explores the rich and varied field of strategic management with particular focus on how strategic analysis, strategy formulation and strategy implementation contribute to organisational performance and success. The course will explore topics such as the assessment and evaluation of a firm’s internal and external environment, competitive positioning, creating and maintaining competitive advantage, strategy formulation, and strategy implementation.

Students will have the opportunity to appreciate and assess the work of a ‘contemporary strategist’ by looking at relevant ideas and frameworks that facilitate strategy design and formulation. Through the extensive use of case studies, participants will be given a fundamental and encompassing introduction to the foundations of strategic management.

Intended Audience

This course is open to participants from various disciplines and backgrounds who would like to explore and understand the fundamentals of strategic management and the challenges organisations face in implementing strategies.

Previous Knowledge

No prior knowledge of strategic management or organisational theory is required to participate in the course.

Transferable Knowledge and Skills

Upon completion of this course, students should be able to:

  • Examine different models of, and approaches to, strategic management, and interpret these as bases of strategic choice
  • Analyse an organisation’s competitive environment, evaluate competitive positions, and identify core competences
  • Assess strategic choices through the application of appropriate strategic models
  • Critically evaluate processes of strategic decisions and issues arising from putting strategy into action


Dr Swetketu Patnaik

Dr Swetketu Patnaik received his PhD in Corporate Strategy and Policy from the University of Liverpool with a work that analysed the dynamic evolution of interorganisational relationships (strategic alliances). Previously, Swetketu worked as a Research Assistant of the Advance Institute of Management Research (AIM) at the University of Liverpool Management School and as part of the role, he was involved in an international research project studying the evolution and change of organisational practices in various industries. Prior to that he attained an MA in Organisational Studies from Warwick Business School, the University of Warwick.

Swetketu has taught a range of Corporate Strategy and International Business based subjects at different levels (Executive MBA, Post Graduate and Undergraduate) in various universities in India, the UK, Germany, Holland and Switzerland.

He is currently advising two police forces on managing their strategic collaboration. He is also involved as a Change Management expert to a British / European subsidiary of a large US company, which is undergoing organisational change. He acts as a consultant to various Indian business organisations, particularly on matters relating to internationalisation and alliancing capability development. In his current role at Anglia Ruskin University, he manages international partnerships with different European and Asian universities.

Swetketu’s research interests broadly revolve around the dynamic evolution (change) and management of social systems. He adopts institutional based approaches to study processes of change and adaptation in organisations. In particular, he is interested in exploring structural conditions that trigger institutional and organisational changes and how practitioners, individually and collectively, experience and cope with such structural changes. He is also interested in examining how practitioners experience and cope with challenges that result from alliancing (inter-organisational) activities of their organisations. He generally employs qualitative methods (e.g. field observations and interviews) and makes use of social (practice theories) and institutional theories.